Have you ever wondered how top-performing companies are using data analytics to stay ahead? The new 2015 State of Analytics report from Salesforce offers valuable insights into how successful companies use data analytics to drive future growth strategies, increase operational efficiencies, and improve the customer experience.
Compiled from responses from over 2000 business leaders across the globe, the report highlights areas where businesses are finding the most value from its analytics tools as well as some common pain points for businesses struggling to make sense of the increasing amount of available data. For example, one of the challenges most often reported by business leaders is the time it takes to manually compile data from multiple sources into spreadsheets. In contrast, a winning strategy reported by top-performing companies is the use of automated analytic tools that offer access to their data in real time on mobile devices.
Learn more about the state of analytics for business today by reading the entire report here.
How does a company become a disruptor? Groupon’s Joe Del Preto gives some pointers in an interview with NetSuite. In the Interview, Joe tells how implementing NetSuite as Groupon's enterprise resource planning (ERP) solution has improved both the company's global operational efficiencies and helped to harness more robust analytics capabilities. He explains, "We needed a system that you can deploy in all these different places with ease. Groupon has very small dollar transactions, so we have massive amounts of data. We need to be able to take that data and use it to make good business decisions because buying behaviors, what deals people like, all this information is important to us."
Check out the rest of the interview with Joe Del Preto here.