Creating an Exceptional Customer Experience Through Innovative Business Processes

What does a beautiful and functional smartwatch have to do with innovative business processes? Meet Pebble, a highly successful leader in smartwatch technology and NetSuite customer. Marin Tchakarov, Chief Financial Officer of Pebble, recently spoke with NetSuite about the driving force behind Pebble's success -- creating an exceptional and seamless customer experience. Marin told NetSuite, "We’re putting the customer at the very center of the experience."

In the interview Marin summarized Pebble's commitment to the customer experience this way, "We’re very cognizant of design, down to the minute details, because we want to understand the tradeoffs that we’re making for what we’re getting. We want to design beautiful products that are very high functioning and perform exactly as we intended them to, providing value for customers."

Read the entire interview with Marin to learn how Pebble has put the customer experience at the center of its business processes and design strategy.